On the way to fertile soil - Humintech in Latin America

FARM RELATIONS "EN ESPAÑOL" - LATIN AMERICA FROM CARIOCA BEANS TO TABLE GRAPES

How humic-based biostimulants and soil conditioners make the difference

Heavily compacted soils in Chile, sandy ones in Peru and Mexican agriculture struggles with salinization. Everywhere, the aim is to achieve better utilization of nutrients, increase water-holding capacity and stabilize harvests. Since high-quality humic compounds deliver visible results even at low dosages, PERLHUMUS® & Co. are particularly popular in Latin America.

Our oldest distribution partnership is with Ecuador. Our longest-standing distribution partnership is with Ecuador, where our products build and maintain permanent humus in commercial banana production, for example. They also promote microbial balance in the soil and rhizosphere and can reduce water consumption. The latest member of the HUMINTECH family is Guatemala: preparations have been underway since 2020 to register the first products. Giants such as Mexico and Brazil are also supplied and are making a sustainable difference, especially in soft fruit and soybean production, with soil conditioners and biostimulants such as POWHUMUS®, FULVITAL® and BioHealth®.

Vicente Jaramillo is a native of Ecuador, studied agricultural sciences at the University of Bonn, and has been managing customer relations for HUMINTECH in Spanish-speaking distribution countries since 2013: Argentina, Chile, Peru, Mexico, Ecuador, Guatemala, Spain and the Dominican Republic; Brazil is also part of its customer base. By the end of 2021, Colombia will probably join the list. From a distance or on site, Dipl. Ing. agr. Vicente Jaramillo advises, for example, on soil and leaf applications for table grapes, cherries or blueberries.

"We're dealing with Agricultura High Tech," he adds. "The quality requirements for our biostimulant solutions are very high. This is the only way we can supply countries such as Chile, Peru and Mexico, for example, which play a significant export role for fresh fruit in various target markets (USA, Europe, Asia)."

In the first quarter of 2021, the registration of PERLHUMUS® for the Argentine market is now also completed and the first order is already being processed.

Participation in virtual conferences and the implementation of technical webinars has proven successful - for example, on March 19, 2021, thirty agricultural engineers from the Peruvian contractor Soltagro attended a training session on the properties and application of POWHUMUS®, FULVITAL® and AMINO POWER®.

Regular visits to Latin America are the optimum - joint trade fair stands with distributors, training courses for distributors and farmers, and individual discussions; this is what existing customer management looks like at HUMINTECH. For each country there is an importer who is personally advised on technical and professional as well as commercial issues. The extensive expertise is to be available to the sales countries, across national borders and oceans, as if we were actually on site. Trust and a certain degree of security are essential - crop losses mean loss of capital, or in the worst case, the loss of an entire livelihood. While in Germany many farms cultivate around 100 hectares of land, in Latin America it can be thousands. Reserves and credit facilities are usually not available. Therefore, even the farmer with a lot of land first tests on plots and, if successful, expands over the years. Tradition weighs heavily - even if there are better alternatives.